YAS ISLAND - STAYIN' ON YAS / Bronze Lynx, 2022
INSIGHT
YAS Island is home to a multitude of incredible venues and attractions. But when most people see you for the individual attractions rather the collective destination - a daycation instead of a staycation - it's time to get them to change their tune... with a tune.
YAS Island is home to a multitude of incredible venues and attractions. But when most people see you for the individual attractions rather the collective destination - a daycation instead of a staycation - it's time to get them to change their tune... with a tune.
IDEA
We took one of the world's most popular songs containing the word "stayin" and turned it into the ultimate staycation anthem for YAS Island. By reimagining the lyrics and the music video of Stayin' Alive and transforming them into "Stayin' on Yas", we showed people what a real staycation looks like in a fun, playful way that completely skipped the industry standard tactical offers and beauty shots.
We took one of the world's most popular songs containing the word "stayin" and turned it into the ultimate staycation anthem for YAS Island. By reimagining the lyrics and the music video of Stayin' Alive and transforming them into "Stayin' on Yas", we showed people what a real staycation looks like in a fun, playful way that completely skipped the industry standard tactical offers and beauty shots.
YAS ISLAND - TOY TALKS / Effie Bronze, New Product/Services, 2021
INSIGHT
Keeping kids entertained during the COVID-19 lockdown has been a challenging task. Parents have had to invent makeshift entertainment. But among all these struggles, we often overlook the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers; it’s the toys that have been overused and much-abused.
Keeping kids entertained during the COVID-19 lockdown has been a challenging task. Parents have had to invent makeshift entertainment. But among all these struggles, we often overlook the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers; it’s the toys that have been overused and much-abused.
IDEA
Introducing ToyTalks: a unique blend of Toy Story and TedTalks, where weary toys break their silence, sharing their lockdown traumas in hopes of getting families to leave them alone and enjoy an epic getaway on Yas Island with the Kids Go Free offer.
Introducing ToyTalks: a unique blend of Toy Story and TedTalks, where weary toys break their silence, sharing their lockdown traumas in hopes of getting families to leave them alone and enjoy an epic getaway on Yas Island with the Kids Go Free offer.
HAÏL SEASON, SAUDI ARABIA - PROMO FILM
IDEA
To inaugurate the Haïl Season Festivals in Saudi Arabia, we crafted a captivating short film that captures the enchanting essence of this city. This production delves into what sets it apart as a treasure within Saudi Arabian culture, showcasing the harmonious blend of its diverse natural landscapes, from majestic mountains to vast deserts.
The film includes an iconic moment where a Saudi Arabian woman removes her burqa, symbolizing a significant departure from tradition and a nod to the country's Vision 2030 initiative, signifying its embrace of global connectivity and openness to the world.