The Museum Garden
Brand Identity Design & Art Direction
Growth and Prosperity: These were driving forces for the Ancient Egyptians, rooted in a central force embodied by the sun, believed to be the giver of all life.
We want to infuse that same energy into the gardens of the National Egyptian Museum, reviving its experience and our heritage through a modern lens.
We are creating a celebration of cultural richness: a celebration of all the pleasures life has to offer in its different forms – art, food, heritage, and ambition.
The Museum Garden is a commercial entertainment cluster, strategically located in the center of the city that never sleeps, showcasing the best of Egypt by blending the rich, indulgent, and celebratory nature of Ancient Egyptian heritage with our modern expression.
The Museum Garden is a commercial entertainment cluster, strategically located in the center of the city that never sleeps, showcasing the best of Egypt by blending the rich, indulgent, and celebratory nature of Ancient Egyptian heritage with our modern expression.
For tourists seeking an authentic experience
For families in search of new and exciting weekend entertainment
For youngsters looking to try something different
For neighborhood inhabitants seeking a pleasant community
And for passersby looking to get lost in their surroundings.
For families in search of new and exciting weekend entertainment
For youngsters looking to try something different
For neighborhood inhabitants seeking a pleasant community
And for passersby looking to get lost in their surroundings.
This vision needs to be visually translated into an identity that reflects our purpose, embodies our values, and blends Ancient Egyptian heritage with a modern aesthetic.
SOL Concept Store by TMG
Brand Identity Design & Art Direction
SOL, nestled within The Museum Garden cluster, is a concept store offering a curated selection of items inspired by ancient Egyptian culture and beyond.
