Saadeddin Pastry
Brand Identity Design & Art Direction
Vision 2030 is generating change in Saudi Arabia,
and change brings hope and positive times.
The slogan manifesto.
In the past decades, there has been a power shift on a global scale.
We went from a world led by a single force to everyone having a seat at the table.
From spending hours on the phone to dropping a pin to order takeout.
From segregation and inequality to everyone having a voice,
And from the "we'll deal with it later" to recycling bins and eco-friendly machines.
and change brings hope and positive times.
The slogan manifesto.
In the past decades, there has been a power shift on a global scale.
We went from a world led by a single force to everyone having a seat at the table.
From spending hours on the phone to dropping a pin to order takeout.
From segregation and inequality to everyone having a voice,
And from the "we'll deal with it later" to recycling bins and eco-friendly machines.
During these years, the world saw us as the old schoolers, the closed minded, the ones who were always late at the party. We were seen as the ones standing behind while the world moved forward.
But today is the day we take a stand. Today we show our true colors.
We will evolve to levels never seen before, promote a newer and better lifestyle, be talked about on every media and in every home and never be forgotten.
We will be the ones to stand together. Men and women hand in hand and stride towards a new, better and more advanced world, where we take righteous decisions and make them happen.
A world in which we create and innovate a world that will be our own sandbox to build newer cooler and stronger castles for everyone.
We will evolve to levels never seen before, promote a newer and better lifestyle, be talked about on every media and in every home and never be forgotten.
We will be the ones to stand together. Men and women hand in hand and stride towards a new, better and more advanced world, where we take righteous decisions and make them happen.
A world in which we create and innovate a world that will be our own sandbox to build newer cooler and stronger castles for everyone.
This is our time, so let’s brace ourselves for this updated version of society because it’s going to be ours for the taking and for the making
Saadeddin,
The future is sweet.
Saadeddin,
The future is sweet.
