February30
Brand Identity Design, Art Direction & Food Photography
February30, a renowned establishment in Beirut, Lebanon, stands out as an unconventional bar and club experience. Its inception in 2009 aimed to defy norms by offering an ambiance filled with tables on the ceiling, eccentric glassware, peculiar cocktails, and unconventional furniture. The atmosphere was akin to a space designed for the likes of Lady Gaga, bringing together eccentricities that were rarely encountered in the year 2009. The name, February 30, echoed this theme with its oddity, as the date doesn't exist.
However, after six successful years, in 2015, February30 sought to maintain its daring and unconventional appeal while transitioning to a more sophisticated and upscale identity to cater to a broader audience.
